Striver.Football
Striver.Football
Brand-as-code site with codified design system.
Live brand site with tokens, motion, and headless editorial workflow.
Design and front-end lead · 2026 - present
- Next.js
- SCSS tokens
- WordPress
- Motion
The brief
Striver needed a site that matched an existing brand strategy without drift between design files and production CSS.
The work
- 01
Design system in code
Token-driven SCSS with BEM components and container-query-first layout.
- 02
Headless editorial
WordPress for content, IMAGO for imagery, Mailchimp upsert for growth.
Outcome
Live brand site with tokens, motion, and headless editorial workflow.
Brand as code
Guidelines mirrored in the repo so drift is visible in review, not only in design files.
Selected screens
Editorial marketing layout with tokenised type.