Estée Lauder Companies
EMEA frontend modernisation
Luxury retail frontend across seven brands.
40% reduction in dev time on pilot markets; blueprint for global rollout.
Senior front-end engineer, EMEA · 05/2022 - 02/2025
- React
- Luxury retail
- i18n
- Design systems
The brief
Seven luxury brands needed a shared technical approach without losing distinct brand expression in the UI.
The work
- 01
Proof of concept
French and German market modernisation validated patterns before wider rollout.
- 02
Shared patterns
Component and styling conventions that teams could adopt without homogenising brand voice.
Outcome
40% reduction in dev time on pilot markets; blueprint for global rollout.
Outcome
Blueprint adopted for global rollout with WCAG-conscious component libraries per brand constraints.
Selected screens
Estée Lauder UK storefront.
Jo Malone London storefront.
La Mer UK storefront.
Clinique UK storefront.
MAC Cosmetics UK storefront.
Tom Ford Beauty UK storefront.
Origins UK storefront.
Bobbi Brown UK storefront.