LOVA

The brief

A new DTC wellness brand needed to launch on Shopify with a storefront that ships consistent, on-brand surfaces at speed, with performance and conversion built in from the start.

The work

1. 01

   Storefront architecture

   Defined the Shopify storefront architecture and a component and design-token system so the brand ships consistent, on-brand surfaces at speed.

2. 02

   Conversion-focused UX

   Set the performance and conversion-focused UX approach ahead of launch, aligning engineering decisions directly to commercial outcomes.

Outcome

Storefront architecture, design-token system and launch-ready performance strategy.

Ecommerce as commercial engineering

Owning the storefront architecture, customer journeys, design system, performance strategy and launch readiness. Every engineering decision maps to a commercial outcome: faster stores convert, on-brand components ship faster, and a token system keeps a growing catalogue consistent.

Selected screens

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  Shopify DTC storefront with a tokenised design system.